Post by account_disabled on Nov 25, 2023 4:51:29 GMT
In this way, the company obtains qualified leads interested in the proposal, while the prospect collects more and more useful information, trusting expert advice. Fifth phase: premium content The offer to encourage conversion into leads will consist of premium content. The site and blog will become a lead generation mechanism to transform anonymous users into valid and qualified commercial contacts to be accompanied along the purchasing path with other information until they are ready to meet the sales team. . Choice of topics.
The premium contents delve deeper into the topics covered in the post, leading the user to Photo Editing Services take a step forward in the purchasing process and fill out the form with their data to access the free offer. The blog brings new users to the company website, but it is the premium content that converts them into leads for the commercial team, as long as they meet the reader's interests and the latter finds the request for contacts appropriate to the value of the offer. . Frequency There is no rule for the frequency of publishing premium content, also because these are materials that require a certain amount of effort to prepare.
Furthermore, each offer requires a call to action , a dedicated landing page , a data collection form, a thank you page and the analysis of user behavior. As a general rule, we can suggest inserting content approximately every months, but there are companies that are very active from this point of view and update the offer every month. . Choice of formats The choice can fall on different types of formats to bring premium content to life, try to vary them as much as possible to avoid the risk of boring the audience and to meet their preferences.
The premium contents delve deeper into the topics covered in the post, leading the user to Photo Editing Services take a step forward in the purchasing process and fill out the form with their data to access the free offer. The blog brings new users to the company website, but it is the premium content that converts them into leads for the commercial team, as long as they meet the reader's interests and the latter finds the request for contacts appropriate to the value of the offer. . Frequency There is no rule for the frequency of publishing premium content, also because these are materials that require a certain amount of effort to prepare.
Furthermore, each offer requires a call to action , a dedicated landing page , a data collection form, a thank you page and the analysis of user behavior. As a general rule, we can suggest inserting content approximately every months, but there are companies that are very active from this point of view and update the offer every month. . Choice of formats The choice can fall on different types of formats to bring premium content to life, try to vary them as much as possible to avoid the risk of boring the audience and to meet their preferences.