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Post by account_disabled on Nov 23, 2023 8:25:57 GMT
Whether you are well known to your customers, all or almost all of your customers don't think of you when they think of your service: very easily, they think of the competition. The competition that advertises on television, on the radio, in newspapers. These brands invest a lot in brand awareness, therefore the recognition of the brand name and the association of the brand with the function or product. You can exploit this aspect. Compliance with advertising regulations, by cpc bidding with campaigns on the search network (which you can entrust to Fuel LAB through the management of on-demand campaigns), including the C Level Contact List keyword of the competition brand, and explicitly offering an alternative. These campaigns have a slightly lower CTR and a slightly higher cost per click than standard campaigns. They intercept the traffic of those who searched for product name / service name + brand name, just because they only know that provider or supplier when they think to a product, but they are not necessarily interested in buying from that brand. Let's take an example. Let's say you deal with a car cleaning and detailing service, and that the name "Arcangelo mechanic" (fictitious name) is widely used in your area.
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