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Post by account_disabled on Oct 23, 2023 6:30:39 GMT
Understanding buyer personas and jobs to be done allows companies to Create products and services that meet specific customer needs. Customize marketing strategies to reach appropriate customer segments. Improve the overall customer experience, increasing satisfaction and loyalty. Gain a competitive advantage in the market. Benefits for customers Customers benefit from correct identification of buyer personas and jobs to be done because They get products and services that meet their specific needs. They receive relevant and relevant marketing messages. They experience a personalized, superior experience. They find solutions that effectively photo editing servies solve their problems or satisfy their desires. Buyer personas How it works in digital and what changes The other major element that differentiates the concepts of buyer personas and targets are miraculous moments. Micro moments are a brilliant idea by Google which basically wants to shift everyone's attention towards what people do on its search engine search. These are those moments when you can't resist picking up your cell phone and looking for something they are moments that potentially precede a decision. This was more difficult in the pre Google era obtaining information until the s was the prerogative of those who wanted to study. Today so little is enough. Once upon a time we mainly talked about impulse buying. Not that it no longer exists today, on the contrary. It's that before buying one usually informs oneself and when you understand what you want, you open a site and buy.
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