Post by account_disabled on Sept 12, 2023 11:34:23 GMT
From an SEO standpoint, writing shallow content for the sake of earning backlinks gets the side-eye from Google. If you’re invited to guest blog or pitch a guest post, there are a few things you must consider:
Is the website in question authoritative? Will the collaboration bring you quality backlinks?
Who’s the website’s audience? Do they match your target audience? Will they be interested in learning more about your brand?
Is the page to be published considered Your Money or Your Life (YMYL)? If the Phone Number List answer’s yes, remember the quality standards for this type of page are higher when it comes to EAT (Expertise, Authoritativeness, Trustworthiness).
Done the right way, guest blogging means having your own author bio at the end of the page. Plus, quality backlinks to your website and mentions of your product are great ways to “borrow” a website’s audience and lead them to your landing page.
This article you’re reading now is classed as a guest blog!
People won’t necessarily land on your website through the homepage. Depending on the search results they get, they might land on one of yourblog posts, on your contact page, or on your “about” page.
For this reason, you’ll want to find opportunities to link to your primary landing page throughout your website. As an example, you could end every blog post with a CTA. Or maybe, you could subtly reference your products as examples, and use these examples as anchor texts linking to your landing page.
The goal is to have your landing page visited through other pages on your website. Try and link to it at every chance you get, preferably in a subtle way that makes sense in the context of the rest of the page.
Is the website in question authoritative? Will the collaboration bring you quality backlinks?
Who’s the website’s audience? Do they match your target audience? Will they be interested in learning more about your brand?
Is the page to be published considered Your Money or Your Life (YMYL)? If the Phone Number List answer’s yes, remember the quality standards for this type of page are higher when it comes to EAT (Expertise, Authoritativeness, Trustworthiness).
Done the right way, guest blogging means having your own author bio at the end of the page. Plus, quality backlinks to your website and mentions of your product are great ways to “borrow” a website’s audience and lead them to your landing page.
This article you’re reading now is classed as a guest blog!
People won’t necessarily land on your website through the homepage. Depending on the search results they get, they might land on one of yourblog posts, on your contact page, or on your “about” page.
For this reason, you’ll want to find opportunities to link to your primary landing page throughout your website. As an example, you could end every blog post with a CTA. Or maybe, you could subtly reference your products as examples, and use these examples as anchor texts linking to your landing page.
The goal is to have your landing page visited through other pages on your website. Try and link to it at every chance you get, preferably in a subtle way that makes sense in the context of the rest of the page.