|
Post by account_disabled on Feb 11, 2024 9:19:38 GMT
Therefore, after turning off Google Ads and Display Video , it was important to quickly reconfigure advertising channels so as not to miss the “ high season ” . We tell you what we did and what results we managed to achieve. What did you do . Developed a plan for budget redistribution Defined: existing channels that could be quickly scaled without compromising performance indicators; growth points due to optimization of settings; new sites to which you can direct part of the budget from Google. Promotion strategy is not something permanent. If market Antarctica Email List conditions change, familiar and proven promotion channels go away, then you need to quickly adapt your strategy. It is thanks to this, as well as through testing new promotion channels, that we were able to not only maintain, but also increase the number of orders for the company.” Olga Belyakova, Account Director at Adventum. .advertising in Yandex. Direct The main work on optimizing contextual advertising in Yandex.Direct and Google Ads was done in , when ARAVIA moved to Adventum from another agency. The goal was to make more sales by attracting a new audience, and not just those who are already clients. At the same time, it was necessary to maintain CPO (CPO = budget spent on advertising / number of purchases or orders placed) at a level of up to , rubles. In February, the budget for contextual advertising was distributed between the Yandex.Direct and Google Ads platforms in the proportion of and, respectively.
|
|