Post by account_disabled on Jan 10, 2024 10:10:01 GMT
Don't save specific customer segments in all property views. Not all segments apply to all customers. Save specific segments in the main view (I like to call it “Valid Data”) and in others that you want and find useful; Save generic segments in each view so you don't have to recreate them each time; Use something like [Generic] or [General] in front of segments that can be used for all property and customer views; Use [Customer Name] for specific segments of a customer; Try using a pattern of upper and lower case letters, dots, dashes, etc. in all nomenclature. Custom Reports (GA) If you're like me, you probably use external tools to create custom reports for you and your clients.
Tools such as spreadsheets, Data Studio , Databox and Cyfe are some of the options. However, there are still cases where using a custom Google Analytics report can be a good option. By default, custom reports are saved in the properties view in which they are being created. You can select the option to save it in all views B2B Email List associated with the account. This is very useful if you are creating a good report that can be used in the analysis of other clients/accounts. Apply the same best practices for segments (described above). Tags (GTM) Many of you probably use Google Analytics and also Google Tag Manager.
Let's see how to improve tag nomenclature in GTM. Try to assign nomenclature related to what the label represents. Here are some examples: GA – Page views – All pages GA – Event – Click on the menu Facebook – Pixel – Page views GA – Store – Payment There is no rule on what format you should use. Analyze the business and see what applies best, but be consistent. Also read: How to install Google Tag Manager in WordPress Activators (GTM) In addition to the labels, try to show what the trigger is. Some examples: Event – Payment Page View – All Pages Event – Click on the menu Window Loaded – First visit You can adopt any convention you want, but clear and simple naming helps a lot, especially if you have to manage many tags and triggers.
Tools such as spreadsheets, Data Studio , Databox and Cyfe are some of the options. However, there are still cases where using a custom Google Analytics report can be a good option. By default, custom reports are saved in the properties view in which they are being created. You can select the option to save it in all views B2B Email List associated with the account. This is very useful if you are creating a good report that can be used in the analysis of other clients/accounts. Apply the same best practices for segments (described above). Tags (GTM) Many of you probably use Google Analytics and also Google Tag Manager.
Let's see how to improve tag nomenclature in GTM. Try to assign nomenclature related to what the label represents. Here are some examples: GA – Page views – All pages GA – Event – Click on the menu Facebook – Pixel – Page views GA – Store – Payment There is no rule on what format you should use. Analyze the business and see what applies best, but be consistent. Also read: How to install Google Tag Manager in WordPress Activators (GTM) In addition to the labels, try to show what the trigger is. Some examples: Event – Payment Page View – All Pages Event – Click on the menu Window Loaded – First visit You can adopt any convention you want, but clear and simple naming helps a lot, especially if you have to manage many tags and triggers.