Post by account_disabled on Jan 9, 2024 10:11:46 GMT
to apply an ad scheduling adjustment of -60% on Saturdays and Sundays, and on those days your bids will be reduced by 60% – for example a $1 bid would become a $0.40 bid. Seems simple, right? It gets a little bit trickier once we add in a second and third adjustment. Bid Adjustment Calculator Two Bid Adjustments When more than one bid adjustment affects a keyword, they are applied together and you effectively end up with a “final” bid adjustment from the combination that gets applied to your bid.
Continuing with our previous example, let’s say mobile advertising has been doing well for us, so we want to be more aggressive with it. We’ll set the mobile bid adjustment to +20%. On weekdays, where we only Whatsapp Mobile Number List have one bid adjustment, your bids on mobile will simply be 20% higher on mobile devices versus their normal amount. On weekends however, we also have the scheduling bid adjustment to take into account. If someone searches on a Saturday from their iPhone, your bid adjustment will be -52%. How did we get to that value? To do the math to find my total adjustment, I find it easiest to convert the percentages to decimals, make them all positive numbers, and find out how they would affect a $1 bid.
Our -60% scheduling adjustment really means that the bid will be at 40% of its value, so it becomes 0.4 Our +20% mobile adjustment really means that the bid will be at 120% of its value, so it becomes 1.2 Let’s multiply that out with a one dollar starting bid. $1 x .4 x 1.2 = $0.48 That’s $0.52 less than our original bid of $1, so if we flip that back to percentages, we have an overall adjustment of -52%. Google AdWords Bid Adjustments Three Bid Adjustments Let’s get wild and put in a third bid adjustment. Adding on to our example, let’s say our ads perform better in the city where we’re based, so we’ll set a location bid adjustment of +30% for searches in the city of Boston. The +30% would become a 1.3 in our formula, so let’s plug that into our equation to see what happens when all our adjustments apply: $1 x .4 x 1.2 x 1.3 = $0.62 That’s $0.
Continuing with our previous example, let’s say mobile advertising has been doing well for us, so we want to be more aggressive with it. We’ll set the mobile bid adjustment to +20%. On weekdays, where we only Whatsapp Mobile Number List have one bid adjustment, your bids on mobile will simply be 20% higher on mobile devices versus their normal amount. On weekends however, we also have the scheduling bid adjustment to take into account. If someone searches on a Saturday from their iPhone, your bid adjustment will be -52%. How did we get to that value? To do the math to find my total adjustment, I find it easiest to convert the percentages to decimals, make them all positive numbers, and find out how they would affect a $1 bid.
Our -60% scheduling adjustment really means that the bid will be at 40% of its value, so it becomes 0.4 Our +20% mobile adjustment really means that the bid will be at 120% of its value, so it becomes 1.2 Let’s multiply that out with a one dollar starting bid. $1 x .4 x 1.2 = $0.48 That’s $0.52 less than our original bid of $1, so if we flip that back to percentages, we have an overall adjustment of -52%. Google AdWords Bid Adjustments Three Bid Adjustments Let’s get wild and put in a third bid adjustment. Adding on to our example, let’s say our ads perform better in the city where we’re based, so we’ll set a location bid adjustment of +30% for searches in the city of Boston. The +30% would become a 1.3 in our formula, so let’s plug that into our equation to see what happens when all our adjustments apply: $1 x .4 x 1.2 x 1.3 = $0.62 That’s $0.